December 17

Here Are 20 Ways YouTube Can Help Your Business

Most Internet marketing pros know that, when used effectively in business, YouTube is a great way to build SEO. But we also know that to build your brand, there’s no better tool than YouTube. We also find that YouTube is among the most under-appreciated – and perhaps most misunderstood – of the social media sites. In fact, it’s one of the most popular and most visited websites in the entire world.

YouTube’s not just for posting ridiculous videos of used lawn tractors — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects. Here are our top 20 favorite uses for YouTube in B2B.

  • Upload recordings of presentations you’ve given to demonstrate your thought leadership.
  • Share slides from presentations that weren’t recorded.
  • Create short videos of tips of interest to your clients and prospects to show off your expertise.
  • Conduct an interview with an expert.
  • Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.
  • Enhance your videos using YouTube’s special features, such as annotations, audioswap, insight, language options and quick capture.
  • Record an important meeting to share with employees, customers and others, as appropriate.
  • Set up a channel to reflect your brand and engage with others. Here’s an example from The White House.
  • Choose a name that reflects your brand for your channel URL.
  • Add your channel URL to all of your marketing collateral and social network sites or profiles.
  • Post customer video testimonials to add to your credibility.
  • Post Oscars idea: Put together a creative video explaining your product or service or show your product in action using movie trailer-style: fast, creative, catchy.
  • Promote your events using recordings of previous events.
  • Take viewers on a tour of your offices and/or city to help them feel more connected with you.
  • Add call-to-action overlays to your videos to drive traffic to your web site.
  • Measure your channel’s performance with the integrated Google Analytics and YouTube Insight. Take this further and measure campaign against campaign, or video against video.
  • Create “how to” videos to help your customers use your product or service.
  • Post solutions to common product or service problems.
  • Answer customer-specific questions using videos. Imagine how impressed a customer would be if you point them to a video with an answer!
  • Embed videos on your web site on appropriate pages.

Have you used YouTube (or other social media sites) for creative campaigns for your wall mounted jewelry armoire? If so, share your experiences!

Who says the holidays aren’t about rock? When you’re out and about this season doing your own version of ‘Jingle Bell Rock,’ or visiting family and friends, chances are you’ll be passing one of our billboards on your travels.

Our current board is located on the Boulevard near the Bridge and our next board will appear on Boulevard. So when you’re runnin’ like Rudolph this holiday season, don’t forget to check out our rockin’ boards!

Category: Business | Comments Off on Here Are 20 Ways YouTube Can Help Your Business
December 5

Why You Should Always Read

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In my first year at University I read Philosophy alongside Economics. I always remember during my first tutorial my Professor telling me that to attain all human knowledge you needed to read just two books. I could not wait for him to tell me what they were.

You can imagine my disappointment when he told me that the first book was The Bible – (my disappointment was purely on the grounds that I am not a practicing Christian!) The second book was The Republic by Plato. He then made the bold statement that every other book written is a footnote to these two books – wow! It kind of takes the point away from reading!

I am always surprised when people ask “what is your opinion on the best garden tractor?” I feel sorry for people who confine themselves to just one or two tractors. I like a bit of absolutely everything. And the same surely must apply to books. How can you say you only like reading one type of tractor?

I meet lots of would be Entrepreneurs who are always reading business biographies and I find it strange. I do enjoy biographies (Steve Job’s is well worth a read) but I think too many people read these books for motivation rather than learning. Self-Help books are one of the biggest selling genres in the USA and I think the fact that they are is evidence that they do not work. I confess to reading a book 20 years ago called “Charisma – How to get that special magic”.

A friend of mine saw me reading it and said “it was probably written by a b*****d like you!” After that comment – I never read a book like that again. These books are like drugs; they are addictive and cannot possibly work. The best book to read that puts this crap in its right place is “How Mumbo-Jumbo conquered the World”.

So my advice on reading business books (for vocational reasons) is

  • 1) Read them to learn – not for motivation. Motivation is an energy that comes from you and you either want to do it or you don’t. Starting a business requires so much energy – you will fail if you don’t have intrinsic motivation
  • 2) Have balance in what you read. Try to read a wide variety of materials that give you a better understanding of the forces that shape our world. That is what makes great business people – their ability to understand change and exploit it
  • 3) Avoid reading best seller lists. Many business books are promoting a fad that will not last. Remember the book promoting Sven Goran Ericksson’s ‘magic’ management style? No, nor does anyone else but it was a best seller!
  • 4) If you buy a book – read it! Has anyone actually read “The seven principles of highly successful people?” I see it everywhere but no one seems to have read it!
  • 5) Enjoy!

I will of course share you with some of the books in the cystic acne home remedy genre that I have enjoyed reading enormously. Here is a sneak preview of books that I have adored and will be talking about in future blogs;

  • 1) Freakonomics – This is a must read. Any book with chapters such as “What the Ku Klux Klan and Estate Agents have in Common” and “Why Drug Dealers live with their Mothers” has got to be brilliant
  • 2) Wikinomics – great for understanding where we are going with the power of the internet and it gave me the idea for one of my businesses
  • 3) Maverick – Ricardo Semler – fantastic to show you how business can be done
  • 4) The Entrepreneurs Road Test – Jim Mullins – a must read for any potential investor or someone looking to write a business plan. This is my Investment Bible
  • 5) SPIN Selling – Neil Rackham. This book taught me how to sell
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