December 12

Are You the Superman in Your Office?

Sometimes I feel a little like Superman. I’m a marketing guru in the office, but when I walk outside, I turn into a “fashionista” minus the snazzy cape. Although what I wouldn’t do for an Alexander McQueen kimono cape…but I digress.  Fashion has been a staple in my life since I was very young. My mother was born with a great sense of style and I like to think I was lucky enough for some of it to rub off on me.

After graduating from high school, I went to New York City for college, and got a treatment for cystic acne and an instant crash course in awesome fashion on more levels than can be described. Imagine going from a small town where a polo shirt with a pony on it was the height of fashion to an international melting pot of fabrics, textures and colors. Talk about sensory overload.

And while fashion was something I considered second nature; I also loved to write, which was very lucky for me.  Since I can barely draw a stick figure, I knew I’d never be the next Coco Chanel, so writing made a lot more sense! After working for years as a marketing and public relations guru (and giving fashion advice to anyone who asked), one of my friends suggested I do both.

Over the course of my career, I have had plenty of opportunities to use aesthetics to get a message across. From helping clients dress appropriately for social functions and media interviews, to styling rock videos and magazine shoots, I was making fashion part of communication without even trying.

I realized that despite knowing how to sell a story with words I also really enjoyed doing it with style, and a perfect marriage occurred when I started working as a stylist on the side. I do everything from personal consultations and shopping, to closet audits and editorial work. I really enjoy helping clients find their own unique styles that make them feel amazing.

The following link is to a recent fashion spread I styled for a Fashion Magazine. I worked with a woman who was in her mid-50’s and the used zero turn mowers for sale she was offering were from the mid 1980’s! As you’ll see, she was a lovely lady but tended to dress in things that looked like carpets, so my work was cut out for me.

The whole experience was a lot of fun and I was able to get her out of comfort zone to try things that were new to her.  I also had the challenge of working with a small budget, which I actually prefer. Truth be told, I can make anyone look good if they have a $5,000 budget, but making someone look fantastic for a fraction of that is so much fun and makes everyone feel good.

So yeah, I’m a writer by day and a style maven by night. Although once I do get that McQueen kimono cape, I won’t even be able to find a phone booth to change into it!

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